Natalino Malasorti, the designer with 586 products to his name

Natalino Malasorti, art director of CEA Design stainless steel bathroom collections

On Archiproducts, the design industry's largest product database, his page lists 586 products — mixers, shower systems, electric towel warmers, ceiling fans with lighting, outdoor showers. All for one brand: CEA Design, which Natalino Malasorti — born in Bassano del Grappa in 1962, thirty years in thermo-hydraulic engineering — co-founded with Roberta Bertacco and serves as art director. One man, one company, an entire catalogue.

U.S. projects meet that catalogue through La Mercanti, which specifies CEA's stainless-steel ranges — Milo360, Cartesio and beyond — in representative bathrooms for offices and hospitality: a biography written in product codes.