Bralco — the reception counter is the first room a client is furnished in

Corporate reception with Bralco reception counter and executive area

Long before the boardroom, a visitor stands at the reception counter — and reads the company from it. Bralco treats that front-of-house seriously: reception counters and executive desks designed and made in Italy, from a Veneto maker in Susegana, so the welcome desk and the corner office speak the same design language instead of arriving from two unrelated brands.

For a US headquarters it means a coherent client-facing suite: the reception counter, the executive desk, the meeting tables and the acoustic pods from one maker, in clean Italian design and at low environmental impact, with products that can contribute to LEED credits.

For the front of house, La Mercanti pairs Bralco reception counters with the executive floor, so the first desk a visitor sees matches the last one.

FAQ

Why coordinate the reception counter with the executive furniture?

Because the reception is where a client forms a first read of the company, and a welcome desk from an unrelated brand breaks the language of the executive floor behind it. Bralco designs and makes reception counters and executive desks in Italy from one system, so front-of-house and the corner office match. La Mercanti selects the finishes and coordinates the client-facing suite for your US project.

Can Bralco support LEED on a US project?

Its products are designed at low environmental impact and it publishes a LEED Products list, so items can contribute to LEED credits — as a contribution to, not a replacement for, the project's own certification path. Bralco also reports high recycled-wood content and recyclability. La Mercanti supplies the documentation and coordinates the client-facing floor.

Furnishing the client-facing floor with Bralco: five steps with La Mercanti

For architects, principals and A&D: reception and executive as one language — from finish to installation.

Start from the front of house

Reception counter, waiting area, executive offices, meeting rooms: the client path sets the language. Bralco covers it all — start from the welcome.

Choose the reception counter

The counter gives the first read: size, finish, logo integration. Decide it and the finish palette before the rest.

Coordinate the executive desk

Executive desk and meeting tables in matching finishes so the corner office continues the welcome, not contradicts it.

Add pods and meeting rooms

Acoustic pods for focus and meeting tables sized to seats and cabling complete the client-facing floor.

Request samples, LEED list and freight

Finishes must be seen under the office light; green specs use the LEED list. La Mercanti gathers documentation and manages coordinated freight.